Today’s emergency landing of a Qantas Airbus A380 at Changi Airport in Singapore was another example of how travel companies need to establish a solid social and web PR strategy.
Firstly, let’s get what actually happened out of the way, by way of official confirmation from Qantas after the event.
Flight QF32 from Singapore to Sydney, Australia, left Changi Airport at 10am (Singapore time).
The aircraft experienced a problem with one of its engines shortly after take-off and returned immediately to Singapore, to be met on the runway by fire crews following reports of smoke coming from the engine.
Footage from the BBC (above) illustrates the damage to the affected engine. Qantas has grounded its fleet of six A380s ahead of a full investigation.
But the modern demands of the 24-7 news cycle and the more recent addition of social media meant that the picture in the immediate aftermath was confusing to say the least, and terrifying for friends and relatives of passengers at worst.
Thanks to Tnooz: http://www.tnooz.com/2010/11/04/news/qantas-a380-incident-a-lesson-in-social-media-and-web-pr/
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